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One of the most critical activities you can do for your career is create a personal brand that defines “who you are” and “what you stand for.” The very success of your HR initiatives as well as your career hang in the balance. But what is a personal brand and how do you define it in a way that matters? And once you've defined your personal brand, what do you do with it? And how do you make your personal brand a part of your day-to-day actions? Answers to these questions and more will be detailed during presentation focused on the Brand of YOU!