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Concurrent Session
Millennials & Mobile: Outfitting American Eagle’s Workforce with Rightsized Employee Benefits
Tuesday 06/19/2018 02:15 PM - 03:30 PM Add to calendar
1.25 SHRM PDCs | Competencies: HR Expertise, Communication, Business Acumen | Intended Audience: Senior-Level
Workplace Application:
You will learn tips to engage mobile, millennial employees with personalized benefits plans. 

As personalized employee benefits gain importance in attracting/retaining talent, how can you communicate plans while managing employee satisfaction?  Learn how American Eagle partnered with Benefitfocus to design affordable, personalized benefits plans and effectively communicated options to their 44,000+ employee base, resulting in 350% increase in HDHP selection in the latest enrollment.  The session will also reveal how American Eagle adopted mobile technology to communicate plan options and achieved 69% open enrollment participation via mobile app. This session will show you how to:

  • Design and implement mobile open enrollment strategy for a large and dispersed workforce; support business objectives and mirror culture without compromising employee satisfaction.
  • Leverage and apply technology to design and offer cost-effective, personalized coverage options for a diverse workforce; utilize analytics tools to understand utilization, predict future outcomes and control costs.
  • Provide tools, resources and education to help employees efficiently shop for, enroll in, manage and exchange health care plans and benefits as well as guide employees to the combination of benefits that best protects their  health and financial wellness.
Tammy Fennessy, PHR, GBA Photo
Tammy Fennessy, PHR, GBA, Senior manager, benefits ,
American Eagle
Jeff Oldham Photo
Jeff Oldham, Senior vice president, sales,