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Concurrent Session
Become a Best Employer: Master the Six-Step Process to Build Your Unique Employment Brand
1.00 SHRM PDCs | Competencies: Leadership & Navigation, HR Expertise, Consultation | Intended Audience: Midlevel
Workplace Application:
Create an “employer value brand” to create and maintain an engaged and productive workforce. 

In this dynamic multimedia session, an employee engagement expert will share best practices from organizations that consistently top lists of “best companies to work for.” Learn a hands-on, six-step process for building the framework for your customized employer brand—the first step to smarter hiring and more engaged employees—using proven methods, tools and current case studies.

Learning Objectives:

  • Connect your organization's values and mission to your hiring practices.
  • Build the framework to create your own unique employer brand.
Bob Kelleher Photo
Presenter:
Bob Kelleher, Author of Louder Than Words, and CEO,
The Employee Engagement Group