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Concurrent Session
Commute as a Benefit: Lessons from Delta Dental of Washington
LVCC N205-208
Tuesday 06/25/2019 07:15 AM - 08:15 AM Add to calendar
1.00 SHRM PDCs | Competencies: Business Acumen, Critical Evaluation | Intended Audience: Senior-Level
Workplace Application:
Learn how commute benefits help attract and retain top talent while serving both your bottom line and your business’ mission.  

Commute as a benefit is a priority human resource strategy for Delta Dental of Washington (DDWA). When DDWA decided to move their headquarters just five miles from North Seattle to the South Lake Union neighborhood in downtown Seattle, they surveyed employees and found that the biggest concern during relocation was the commute. As such, DDWA executed a change management process that turned the employee commute from an obstacle to a benefit. DDWA set a goal to retain all employees during the relocation – a goal which they met. By providing commute as a benefit as an HR strategy, DDWA was able to retain all of their employees and also attract new talent. Their employees are happier, healthier, and more productive as a result of their commute benefits. Commute benefits don’t just impact the HR bottom line, but also save money through better parking management and utilization. In conjunction with their relocation, the HR team invested in a telecommuting program which involved technology investments, workplace culture shifts, and manager education. Telecommuting is now their most common commute at 25%. Employees are happier with the flexibility and the HR team packages this as a benefit when hiring new employees. This presentation will explain how DDWA leads with empathy and puts the employee experience at the forefront of their strategy. You will learn about their commute benefits program – powered by the Luum platform – and how it has positively impacted their workplace culture, HR strategy, and bottom line.

Learning Objectives:

  • Understand how commute benefits play a key role in attracting and retaining employees.
  • Review the role of employee commute benefits and identify other key investments to successfully influence employee selection of alternative commute modes.
  • Understand available technologies to support innovative commute benefits administration and parking management.
  • Learn best practice for commute benefits policy and innovation.
Karen Aliabadi Photo
Karen Aliabadi, Chief human resource strategist,
Delta Dental of Washington