Reigniting Culture Through Business Transformation: The CEO Perspective
Illuminate the critical importance of culture in a company and how it ultimately can make or break your business strategy.
At large companies, CEOs may oftentimes focus their attention solely on business strategy, aiming to deliver on results and objectives, and can forget the people who are dedicating themselves to their work. Mindy Grossman, CEO of WW International, has spent the entirety of her career focused not only on delivering business results but also on ensuring the company culture was a key element of the business strategy. Known for her innate ability to transform and reinvent businesses, Mindy is a firm believer that culture trumps strategy and that an engaged, passionate, collaborative and accountable culture is the best tool an organization possesses.
Since Mindy joined WW in July of 2017, she has transformed this international organization from the inside out, galvanizing employees behind their noble purpose of wellness and through her “people first” style. Mindy will speak about the importance of avoiding bifurcating strategy and culture and the symbiotic relationship the two must have in order to see success.