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Concurrent Session
From Turnaround to Transition: The Critical Importance of Culture
Wednesday 07/01/2020 09:15 AM - 10:15 AM Add to calendar
| Competencies: Critical Evaluation, Global & Cultural Effectiveness, Leadership & Navigation
Workplace Application:
A strong culture can help an organization maintain a steady course through turbulent times. 

Imagine a company moving their engagement scores from 45% to 82% in two years and increasing significantly above the norms in 31 of 47 comparisons of engagement! Throughout a 30-year history, SMART Technologies has experienced success and has also overcome nearly insurmountable obstacles. From its meteoric rise in the 90's as the inventor of an entire category (SMART Boards), to encountering significant competitive threats, replacement products and changing customer needs, SMART has been forced to closely examine every facet of its business. Now, after a strategic acquisition, SMART has experienced a turnaround and transitioned its entire business model. Throughout this journey, SMART has made an executive commitment to culture and behaviours as fundamental to success. In this session, Jeff Lowe explains the methodologies used, lessons learned, and results achieved to showcase the critical role culture and leadership has played in SMART's transition. With a Vision of "Inspiring Greatness", he shares the story of how this vision is not just a slogan but has been put into action and commitment, enabling our employees to live and breathe it every day. You will walk away with practical information and capabilities to apply this transformation model in your organizations.

Learning Objectives:

  • Learn from SMART's transformational journey.
  • Understand the definition of Culture and how to customize it for their organizational strategy.
  • Explore cultural best practices; companies who focus on culture experience not only a stronger culture but also improve on business results.
  • Implement practical methodologies, exercises and workshops in your organization to improve employee engagement.
Jeff Lowe Photo
Jeff Lowe, Executive Vice President, Chief Marketing Officer and Chief HR Officer,
SMART Technologies