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Concurrent Session
Using Advocates to Fill Job Openings: The Vital Equation to Help You Hire Better
Monday 06/29/2020 07:30 AM - 08:45 AM Add to calendar
| Competencies: Business Acumen, HR Expertise, Leadership & Navigation
Workplace Application:
By knowing each piece of the Hiring Equation, you will be equipped to build a strong advocacy and referral program to maximize applicant flow. 

Companies facing a serious talent shortage and struggling to get enough qualified applicants for their openings resort to  throwing serious cash at job boards and recruiters in hopes of finding someone. But in the search for quality applicants, the data is clear: referrals are number one. Partners, present and past employees, vendors, friends, family, and even customers can all be advocates for you--but only if you motivate and make it easy for them. Hiring Optimization expert, Ryan Kohler, walks you through the Hiring Equation behind creating an advocacy and referral program that gets more applicants for less money.

Learning Objectives:

  • Discover the data that shows how referrals are the best source of quality hires and the importance of implementing a process in your company that goes beyond employee referrals.
  • See the Hiring Equation that illustrates how to maximize applicant flow.
  • Review the data that says 'hiring' is really just 'marketing', learn the must-know strategy for creating the ultimate 'job product' that is unique, compelling, and credible, and see the blueprint the most successful HR teams use to multiply the number of applicants 300-500% over other methods.
  • Understand how to motivate partners, present and past employees, friends & family, and even customers to refer applicants to your open positions with an advocacy and referral program that's easily set up, administered by HR and almost effortlessly understood, shared, and rewarded by referrers.
Ryan Kohler Photo
Ryan Kohler, CEO,