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CEO and Co-Founder
Imperative
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Aaron Hurst is the foremost expert on the science of purpose and fulfillment at work. In 2014, he brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the platform that connects and supports employees as peer career coaches. Imperative enables video-based peer coaching conversations across organizations that drive mindset and behavior changes that increase leadership abilities, productivity, and fulfillment. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn Influencer. He is a third-generation graduate of the University of Michigan.